Adobe has launched its 'creative agent' across several of its Creative Cloud apps, including Photoshop, Premiere, and Illustrator, as well as third-party AI platforms like ChatGPT and Claude. The AI assistant enables users to describe their desired outcomes, after which the software handles multi-step routine tasks such as rough cuts, layout updates, and batch file generation. The feature is currently available as a public beta in most Adobe apps, with After Effects receiving a private beta. The AI assistants are tailored to each specific application, allowing users to select which tasks to delegate and which to perform manually.
The new capabilities focus on repetitive production tasks rather than creative decisions. In Premiere, the assistant organizes footage into bins, batch-renames clips, identifies interview questions, sets markers, or creates a rough cut. In Photoshop, it swaps backgrounds, resizes for different platforms, or organizes layers across a composition. Illustrator's assistant handles multi-step production jobs, such as generating 50 versioned files from a spreadsheet, reorganizing layers, or running a preflight check for color mode errors and missing fonts. In InDesign, it updates layouts based on a new brand PDF, covering text, style, and print readiness. Frame.io's assistant organizes footage, compiles feedback across revisions, and generates B-roll.
Adobe is also enhancing its Firefly AI Assistant with new tools aimed at social creators and solopreneurs. A brand kit tool generates a logo, brand identity, and color scheme from a description of style, brand name, and palette. Another feature transforms product photos into short videos. The Firefly assistant makes assets searchable through plain language, learns workflow preferences, and is designed to adapt over time. Users can invite collaborators for review before publishing. A redesigned Firefly Studio interface, along with features like 'Elements' and 'Projects,' is available through a waitlist.
Source: thedecoder
