Alliance Arts delayed the launch of Drunken Goddess Reflex, a demon-themed Russian Roulette drinking game, due to concerns over AI clones. The developer feared its demo could be replicated quickly by AI tools before its official release. The delay was announced on social media, highlighting the growing anxiety among indie creators.

Concerns about AI-generated clones have become more than theoretical for many developers. Freya Holmér, a developer known for her Tetris-style game prototype, faced multiple AI clones of her concept before she could release her own version. She expressed frustration over the lack of originality in these clones, calling them 'slop ghouls' that fail to elevate the concept.

Lucas Pope, the creator of Papers, Please, shared similar concerns, stating that he avoids discussing his work in progress due to the risk of it being copied by AI or others. This sentiment is echoed by other indie developers who feel trapped between the need to promote their games and the fear of theft.

Sos Sosowski, the developer of McPixel, highlighted the dilemma faced by indie creators: 'Don’t share your game—no sales. Share your game—gets stolen.' This situation has created a challenging environment where developers must navigate the risks of exposure versus the need for visibility.

Some developers, like Howltide Games’ Ivan Lago, argue that AI is not cloning actual games but rather creating cheap knockoffs of existing ideas. Despite this, others, like Holmér, have found that the presence of clones has allowed them to focus on creating better, more polished versions of their games.

Source: arstechnica