Anthropic has appointed KiYoung Choi as its Representative Director for Korea, ahead of the opening of its Seoul office. The move follows the company's latest Economic Index, which indicates Koreans use Claude at more than 3.5 times the rate expected for the population size, with usage heavily skewed toward technical and creative work. Choi, joining from Snowflake where he served as General Manager for Korea, brings over three decades of experience leading technology businesses across Korea and Asia-Pacific. He has previously held country leadership roles at Google Cloud, Adobe, Autodesk, and Microsoft.
"Korea is one of the most sophisticated AI markets in the world, leading in hardware innovation, developer activity, and enterprise adoption," Choi said. "Korean organizations combine technical depth with a commitment to responsible deployment, which is exactly where Anthropic operates. That alignment is what brought me to Anthropic—and why we are focused on building in Korea for the long term." Choi will lead Anthropic's go-to-market strategy in Korea, supporting the unique applications of Claude. Law&Company uses Claude to power its AI legal assistant, helping lawyers reduce time spent on legal research and document preparation while maintaining high accuracy for sensitive legal work.
SK Telecom, the largest telecommunications company in Korea, chose Claude to build a custom AI customer service model, improving service quality and supporting customer service teams at SKT. "Korea is one of the markets where we’ve seen the most enthusiasm for Claude, and few people understand its technology landscape the way KiYoung does," said Chris Ciauri, Managing Director of International, Anthropic. "He’ll build the team and the local partnerships to support how Korean organizations are putting Claude to work." Anthropic's Korea team will focus on building partnerships with enterprises and startups, engaging with government and research institutions, and supporting the vibrant developer community building with Claude.
Source: anthropic
