What changed

Apple has introduced a new brand identity for Apple Music, featuring the Liquid Glass design. The rebrand includes a behind-the-scenes video that highlights the physical creation process behind the branding elements.

What this means in practice

The new Apple Music branding includes a video that demonstrates the physical creation of the Liquid Glass design. The video features a mineral oil tank with a transducer that transmits audio signals into physical ripples, interacting with branding printed on transparent panels. The process is shown in detail, emphasizing the human involvement in the creation of the final visuals.

Limitations and availability

The supplied announcement does not specify the availability of the new branding or any changes to the user experience. The video is part of Apple's promotional material and does not indicate any functional changes to the Apple Music service. The rebranding is likely a visual update rather than a functional enhancement.

Source facts for Apple rebrands Apple Music with Liquid Glass design: It’s a short clip, respecting your time at just a little over a minute long if you want to watch for yourself. Let’s get the obvious part out of the way: It’s pretty peak Apple. They shot a ton of footage of the oil (chosen for its higher viscosity) interacting with the branding printed on transparent panels.
Original AINewsTrend explainer based on the cited source. This graphic summarizes source statements; it is not an independent benchmark.

Sources and further reading

  1. arstechnica: The new human-crafted Apple Music brand matters in an AI world