What changed

Cloudflare has launched new analytics and access policies to help site owners understand and manage traffic from personal agents. These tools provide visibility into how personal agents access a site and allow site owners to set granular access policies for supported agents.

What this means in practice

The new analytics in Security Analytics now include a 'Personal Assistants' category, alongside existing bot categories. This allows security teams to filter and analyze traffic from personal agents. Additionally, a new 'Personal Assistants' widget in Top statistics lists which agents are visiting a site and how many requests each one sends. Site owners can also see which user each agent represents, especially for sites using Account Abuse Protection. These features help site owners determine whether agent traffic is beneficial or risky.

Limitations and availability

The new analytics and policies are available to all Cloudflare users. The Account Abuse Protection feature is currently in early access. Site owners can set access policies in Security Settings, choosing from Allow, Block on pages with ads, or Block. These policies can be applied to individual supported personal agents, allowing for more tailored control. The ability to carry user context through agents and establish accountability remains a future goal, with more details to be shared as Cloudflare works with the ecosystem.

Source facts for Cloudflare Introduces Personal Agent Analytics and Access Policies: Personal agents are the intermediary between humans and the Internet, turning a person’s instructions into requests and actions on websites. A customer might ask a personal agent to compare products across your site, find support articles, or complete a purchase. Blocking agents altogether can feel like the safest choice, but it can mean losing customers.
Original AINewsTrend explainer based on the cited source. This graphic summarizes source statements; it is not an independent benchmark.

Sources and further reading

  1. cloudflare: See the agents, set the terms: new visibility and control for personal agents