Cohere has launched a merch store that serves as an archive of its branded merchandise, offering fans a chance to own pieces of company history. The store is now live and includes past and present designs. According to Cohere, the store is both an e-commerce platform and a living archive, maintaining an ongoing record of all the merch and swag the company has produced over the years. 'Whether it’s for a product launch, new feature, company event, or just to kick off a new season, our unique clothing and accessories give us a chance to mark the moment in a fun and lasting way,' said Cohere. The store allows users to browse and purchase items, with a note that popular designs may sell out quickly. 'If you see something you like, grab it today before it sells out and gets archived,' Cohere added. The initiative reflects Cohere's effort to celebrate its culture, spirit, and love of design through branded merchandise. *Source: [cohere](https://cohere.com/blog/2026-summer-merch-collection)*