DeepMind is expanding its content transparency and verification tools across its platforms to help users better understand how media was created and edited. The company introduced SynthID, a digital watermarking technology, three years ago, which now embeds imperceptible signals into AI-generated content. Since its launch, SynthID has been integrated into generative media models and products, watermarking over 100 billion images and videos and 60,000 years of audio. The technology is also used with C2PA Content Credentials, an industry standard that shows how media was created and modified, with or without AI. Pixel 10 was the first smartphone to provide Content Credentials for images in its native camera app, and the feature is being expanded to include video on Pixel 8, 9, and 10 phones in the coming weeks. By using this technology at the point of capture, Pixel documents when content has been captured by a camera. In an era of generative media, DeepMind believes that identifying authentic, unedited content can be just as important as knowing when a file was made or edited using AI. *Source: [deepmind](https://deepmind.google/blog/making-it-easier-to-understand-how-content-was-created-and-edited/)*