KPMG has removed a report titled 'Redefining excellence in the age of agentic AI' from its website following concerns about inaccuracies. The report, published in October 2025, was found to contain claims about AI usage by organizations such as UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London that were either untrue or misleading. GPTZero, a research group, identified these inaccuracies as stemming from AI hallucinations, suggesting the firm may have used AI to help draft the report. The firm stated it removed the report while conducting an internal investigation, emphasizing its commitment to responsible AI use with human oversight and verification of sources. The incident follows similar actions by other firms, such as EY, which recently withdrew a report on loyalty rewards programs due to similar issues.
KPMG’s spokesperson said the firm expects all employees to adhere to its guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources. The spokesperson’s statement highlights the firm’s acknowledgment of the potential risks of AI hallucinations and its efforts to address them. The report’s removal underscores growing concerns about the reliability of AI-generated content, particularly when used to create reports on AI usage. This incident reflects a broader trend of companies reevaluating their use of AI in professional contexts, especially when the output may mislead stakeholders.
According to the source, the report was pulled after several organizations disputed its claims about their AI usage. GPTZero identified the inaccuracies as stemming from AI hallucinations, indicating that the firm may have used AI to help write the report. The firm is conducting an investigation into the matter, and it has removed the report from its websites. The spokesperson emphasized the importance of human oversight in verifying AI-generated content, as part of KPMG’s commitment to responsible AI use.
Source: techcrunch
