Tidal, the music streaming service, has introduced a new policy to prevent fully AI-generated music from being monetized on its platform. The company will also use automated tools to remove AI-generated tracks that impersonate artists or groups. According to Tidal, the move aims to protect and reward organic creativity, ensuring artists can maintain their connection with fans. Tony Gervino, Tidal's EVP and editor-in-chief, emphasized that the policy is not meant to 'bash technological advancement,' but rather to focus on 'organic creativity.' The policy will identify fully AI-generated music with an 'AI' badge, making it clear to listeners. These tracks will not be eligible for monetization, royalties, or direct-to-fan sales, the company noted. Tidal's decision follows similar actions by other streaming services, such as Spotify, Apple Music, Deezer, and Qobuz, which have implemented their own policies to address AI-generated music. The company said the new policy is a 'living document' and may evolve as the space develops. It will take effect on July 15, 2026.
Tidal's policy joins efforts by other music streaming services to manage the rise of AI-generated tracks. Spotify revamped its policies last year to label AI music and filter spam, while still acknowledging the use of AI in music creation. Apple Music also adopted a tagging approach. Deezer, which reported that 44% of new music uploaded daily is AI-generated, has taken a stricter stance by actively removing AI tracks from recommendations and editorial playlists. Deezer also offers AI-detection technology to rivals and provides a consumer tool to check if AI music has entered playlists on competing services. Tidal’s approach could serve as a test for whether demonetization can curb the proliferation of AI music, which many listeners are not interested in.
The company’s policy reflects its commitment to monitoring and controlling AI’s impact on the music industry. Gervino noted that AI’s takeover of the music industry is not inevitable if steps are taken now. Tidal’s new policy is a 'living document' and may change as the industry evolves. The policy will be in effect starting July 15, 2026.
Source: techcrunch
