What changed
Google and Adobe announced a partnership at Adobe MAX, expanding their collaboration to integrate Adobe's creative and productivity tools directly into Google products. The integration will allow users to access Adobe Acrobat and other creative tools within Google Drive and Gmail, with an 'Edit with' option in file previews. Additionally, Adobe will bring its creative tools into Google Search's AI Mode, and Adobe's CX Enterprise Coworker agent will be available in Gemini Enterprise. The partnership also includes exploring new editing capabilities with Google DeepMind, starting with an image model for Photoshop.
What this means in practice
Users will benefit from a more seamless workflow by being able to edit PDFs and fine-tune images without switching between apps. The integration of Adobe's tools into Google Drive and Gmail will streamline tasks, while the availability of Adobe's CX Enterprise Coworker agent in Gemini Enterprise will assist teams in designing graphics and managing marketing campaigns. The collaboration with DeepMind aims to enhance editing capabilities for creative professionals, potentially enabling near-real-time edits in Photoshop.
Limitations and availability
The exact timeline for the availability of these features has not been specified. The integration of Adobe's tools into Google products will be surfaced as a suggested app across both services, but the extent of this integration remains to be seen. Adobe's CX Enterprise Coworker agent in Gemini Enterprise is expected to be available for businesses, though the specific conditions for access are not detailed. The collaboration with DeepMind is in the exploratory phase, with the image model for Photoshop being the first potential outcome.
