Google is rolling out a new feature to help users identify when an ad they see was made with AI technology. The change is part of the company’s effort to improve transparency in advertising, allowing users to understand the nature of the content they encounter. The update will be introduced to the 'My Ad Center' panel, which users can access globally by clicking the three-dot menu or the info icon on ads shown through Google Search, YouTube, and Google Discover.
This panel already allows users to block or report ads, learn more about the advertiser, and understand why an ad was shown. Now, users will also see an option that states 'how this ad was made,' which will indicate if the ad was created or edited with AI. Google said that when advertisers use its own generative AI advertising tools to create ads, the disclosure will be automatically enabled. However, if the ad is created elsewhere, the advertiser will need to use a new control to indicate if AI was involved in its creation — Google will not perform its own check to determine if that’s the case.
In some markets, the ad may also be labeled as AI if local law requires it. Source: techcrunch
