What changed
OpenAI announced the introduction of Businesses in ChatGPT, a new beta feature that enables businesses to claim their profiles, manage information, and gain insights into user engagement. Through Business Hub, companies can claim their organization, update details, and add product feeds. Additionally, eligible U.S. ecommerce and online service businesses can create Business Agents to interact with users.
What this means in practice
Businesses can claim their profiles in ChatGPT through Business Hub, where they can update key details and add product feeds with pricing and availability. Insights into user engagement, such as mentions and website clicks, are provided to help businesses understand how they are represented. Business Agents allow businesses to answer questions and help users explore their offerings through personalized conversations. These features are available to eligible U.S. businesses, with plans to expand to more markets and categories over time.
Limitations and availability
The feature is currently in beta and available to eligible U.S. ecommerce and online service businesses. Businesses can claim their profiles through Business Hub, with Shopify merchants able to connect their stores for streamlined verification. Insights are aggregated and only available when there are enough interactions to meet certain thresholds. Business Agents are available to eligible businesses in the U.S., with more categories planned for future expansion.
