What changed
President Trump signed an executive order at the end of September directing government agencies to rebrand artificial intelligence as 'Super Intelligence'. The term 'Super Intelligence' was selected over other proposed names like 'Extreme Intelligence' and 'Supreme Intelligence'.
What this means in practice
The rebranding effort has begun to take shape within government operations, with the term 'Super Intelligence' or 'SI' appearing in solicitations and on government websites. Some agencies, including the National Institutes of Health, have included transition banners acknowledging both terms. However, not all government departments have fully adopted the new terminology, with the Pentagon and the Federal Trade Commission still using the older term in some contexts.
Limitations and availability
The executive order does not apply to previously issued regulations or documents, allowing the term 'AI' to remain in use for existing initiatives. Government employees are still adapting to the new terminology, with some continuing to use 'AI' in their communications. The White House has also hinted at potential future measures to enforce the rebrand, including a possible ban on the term 'artificial intelligence' in government documents. The rebranding effort extends beyond government, with Trump suggesting it may influence how the public discusses AI, though adoption by major tech companies remains inconsistent.
