OpenAI announced that ChatGPT Ads will expand to 31 European markets starting next week. The expansion includes major countries such as Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. Advertisers will initially access the platform through the OpenAI Ads Solutions team, agency partners, and technology partners, with self-service access through Ads Manager planned for later this summer. Source: openai
The move aims to provide marketers across Europe with a new way to reach users during their decision-making process. Users on the Free and Go plans will see ads, while Pro and Enterprise subscriptions will remain ad-free. OpenAI emphasized that ads will be clearly labeled and separate from ChatGPT’s answers, ensuring they do not influence the AI’s responses. Source: openai
OpenAI has been testing ChatGPT Ads since February 2026 in the United States, expanding to eight additional markets over the past six months. The latest expansion to 31 European markets represents the company’s largest rollout to date. The platform has also introduced features like conversion optimization, geo-targeting, and custom audiences to enhance ad effectiveness. Source: openai
Source: openai
