Anthropic has announced that it will watermark text generated by its AI models, including Claude, to comply with European Union regulations. The company confirmed the watermarking in an updated support page, stating that all models released after August 2 will automatically include technology to watermark both computer-generated text and files. The company said it will also extend support for older models, ensuring the watermark travels when users copy and paste the text. 'Because the watermark is part of the text, it will travel with the text when it’s copied and pasted elsewhere, and may persist through some editing,' the support page reads. Watermarking will be applied at the model level, meaning it will be present no matter which Claude product or surface the text comes from. Source: techcrunch
The EU AI Act’s Transparency Code, which took effect on August 2, requires AI companies to mark AI-generated or edited content in a way other systems can identify them. Anthropic said it will use the C2PA open standard for files and noted that watermarking will apply to different products like Claude platform API, Claude, Claude Code, Claude Cowork, and Claude Tag. The company also mentioned that it is not clear how much editing users need to do to remove the watermark, and it has asked Anthropic to clarify. Source: techcrunch
Other companies like Black Forest Labs, Google, Meta, Microsoft, OpenAI, and Synthesia have also committed to adhering to the EU’s code. Last week, AI music platform Suno said it will mark tracks created on its platform after a spate of legal challenges. Last month, newsletter service Substack teamed up with Pangram to flag AI-generated content. The company’s CEO, Chris Best, called out Claudefishing, a term used for people using AI to generate content. Source: techcrunch
