Anthropic has started localizing Claude’s pricing in India, its second-largest market after the U.S., as global AI companies increasingly tailor their offerings to win users in the world’s most populous nation. The company has begun to appear on Claude’s website and mobile apps for some users in India, though payments via the Unified Payments Interface (UPI) are not yet enabled. Users still need to pay by card or through Apple and Google’s app store billing systems. This move comes amid growing demand for rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service.
Claude users in India now have access to rupee-based pricing, with Claude Pro listed at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude’s mobile apps vary slightly from those listed on its website.
India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market. Anthropic did not respond to a request for comment on the Indian rupee pricing rollout.
Source: techcrunch
