Apple’s new CEO John Ternus stated during the Surprise and Shine event that the iPhone is already the best AI device available. The comments highlight Apple’s strategy of focusing on the iPhone as the central AI device for consumers. Ternus emphasized that the iPhone is the ideal 'intelligent personal hub' due to its integration with other Apple products and services.
Ternus described the ideal AI device as one that understands a user’s personal context, has a powerful processor, and is always available. The device should also have high-quality cameras, microphones, and a long battery life. He added that it should be easy to use and seamlessly integrate with other devices, apps, and services.
"In other words, you would arrive at something remarkably familiar, because there’s no product in the world better designed to be your intelligent personal hub than iPhone," Ternus said. He continued by stressing Apple’s commitment to data privacy, stating that others see user data as something to collect and store.
The announcement follows Ternus taking over as Apple’s CEO from Tim Cook, who is now executive chairman. Ternus’s comments provide a clear picture of how Apple intends to compete in the AI era by leveraging the iPhone’s existing capabilities.
Apple did not specify new hardware for AI, instead focusing on enhancing the iPhone’s existing features. Ternus also mentioned that Apple Intelligence runs on-device whenever possible, ensuring user data remains under their control. The company did not mention future plans for new AI devices or models.
Source: techcrunch
