Meta is introducing paid add-ons for Instagram, Facebook, and WhatsApp, including a new AI offering called Meta One, according to the company. The move aims to decrease reliance on ad revenue and justify significant AI infrastructure spending to investors. Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus is priced at $2.99. These add-ons offer mostly cosmetic features such as story stats, custom icons, and super reactions. Meta's existing verification program, Meta Verified, remains unchanged. The AI pricing model for Meta One includes two tiers: Meta One Plus at $7.99 and Meta One Premium at $19.99. These tiers follow the same pricing structure as OpenAI and Google, with users paying for additional compute, extended reasoning, and more image and video generation capabilities. Ad testing for the AI offering is set to begin next month in Singapore, Guatemala, and Bolivia. Plans targeting creators and businesses, priced at $14.99 and $49.99 respectively, will launch in Saudi Arabia, Morocco, Thailand, and Bangladesh. *Source: [thedecoder](https://the-decoder.com/meta-one-zuckerberg-finally-puts-a-price-tag-on-all-that-ai-spending/)*