Meta released Muse, its personal AI agent, on September 8, saying it automates everyday tasks like research and booking appointments. It is the company's first major AI agent update since its initial foray into AI assistants.
Meta reported over 500,000 users for Muse in its first week, including more than 250,000 daily active users, according to internal data from The Information. That compares with the previous milestone of 31,000 ratings in the Apple App Store.
Muse is built on Meta's internal AI infrastructure and targets users looking to handle routine work, such as researching trips, finding deals, tracking expenses, or sorting out scheduling conflicts. Availability begins with a US launch as a standalone app and through WhatsApp, initially for general users.
"We thought that Peter [Steinberger] got those things exactly right," said Nat Friedman, head of product at Meta Superintelligence Labs. Friedman added that Muse was "definitely heavily inspired as a product by OpenClaw" but was "built from scratch."
The announcement follows Meta's familiar strategy of adopting successful features from other platforms, such as Snapchat's Stories format. The source itself frames the significance as a continuation of this pattern.
Meta did not say whether Muse will sustain its early momentum, and the real test is whether users will grant AI agents access to their private accounts and sensitive data. The source says the next step is to monitor user engagement and data sharing.
Source: thedecoder
