Midjourney, an AI lab known for its LLM-powered image and video generators, has acquired Co-Star, a social astrology app. The deal terms were not disclosed, but Co-Star reportedly has about 4.3 million monthly active users. The app helps users determine their astrological birth charts and share them with friends. Co-Star uses both AI and human writers to provide horoscopes, compatibility assessments, and other advice based on a user’s astrological data. Source: techcrunch
The acquisition marks a strategic move for Midjourney, which is expanding its product lineup beyond its popular Discord-based image generation tools. While Midjourney is best known for its Discord server, the company is also building a medical arm and spa. Adding an astrology app like Co-Star fits into this broader strategy. The app’s team of 24 employees has joined Midjourney as part of the acquisition. This move could help Midjourney develop its first stand-alone app. Source: techcrunch
Midjourney’s acquisition of Co-Star highlights its efforts to diversify its offerings. The app’s user base and content creation capabilities could complement Midjourney’s existing AI tools. The integration of Co-Star’s team may also provide the company with new expertise in building consumer-facing applications. Source: techcrunch
