OpenAI released new AI-powered advertising tools for ChatGPT on September 16, 2026, saying it enhances user engagement with business agents after clicking on ads. It is the company's first advertising platform update since the launch of ChatGPT.
OpenAI reported the new tools include AI creative tools, a redesigned Ads Manager, and integrations with HubSpot and Shopify, measured on the company's internal benchmarks. That compares with the previous version of Ads Manager, which lacked these AI features.
The new tools are built on OpenAI's GPT architecture and target businesses looking to improve ad creation and management. Availability begins on September 16, 2026, initially for select advertisers in the United States.
"Agents give users the option to go deeper," said OpenAI's Head of Product. "After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business agent in ChatGPT."
The announcement follows the launch of ChatGPT for Financial Services. OpenAI framed the significance as a step toward building an AI-based advertising platform that connects people and businesses in an AI-native environment.
OpenAI did not say how the agents will perform in real-world scenarios, and the company raised the question of whether the tools will be scalable to other markets. The company said it will continue testing the tools with select advertisers.
Source: openai
