Snap and LinkedIn are taking steps to combat the proliferation of low-quality AI content. Snap has removed fully AI-generated videos from its Spotlight recommendations, stating it wants to focus on 'authentic creativity from real people.' The move comes as AI-generated content spreads across the internet, with Snap saying it will no longer recommend videos that are entirely AI-made. Videos edited with Snapchat's AI tools remain allowed but will now carry transparency labels. Snap also noted that Spotlight contributors have grown by more than 120 percent, though it has not disclosed how much of that growth is attributed to AI content.
LinkedIn has introduced an 'AI slop' reporting button to address the issue, separate from its standard system for reporting poor-quality content or spam. The button is intended to help users identify and report AI-generated content, though it is vulnerable to misuse and requires users to know how to spot 'AI slop' properly. A Kapwing study found that 21 percent of YouTube Shorts are already AI-generated, and similar numbers are likely present on Instagram and Facebook. OpenAI's social video app Sora failed to gain traction, highlighting the challenges of AI-generated content in the social media space.
Snap and LinkedIn are not alone in their efforts. LinkedIn is facing a surge in AI-generated content and has rolled out a dedicated reporting tool to tackle the issue. The company emphasized the seriousness of the problem, indicating that AI-generated content is overwhelming its platform. The actions by both companies reflect a growing concern over the quality and authenticity of AI-generated content on social media platforms.
Source: thedecoder
