Substack has launched a new feature that allows users to identify whether content in their newsletters is written by AI or humans. The tool, integrated with Pangram, scans posts, comments, and replies to provide an estimate of how much content was created by AI versus human writers. This feature is available for any content with more than 100 characters on Substack’s app.
The move is expected to have short-term implications for Substack’s business, as it may expose newsletters that are not entirely written by people. This could affect trust in the platform’s ecosystem of independent news and blogs. However, the tool is designed to discourage the use of AI-generated content that lacks originality, encouraging creators to disclose their use of AI through an optional author’s note. Substack clarified that the tool is not meant to penalize AI-assisted writing but to promote transparency in the writing process.
Substack CEO Chris Best emphasized the importance of human creativity, stating that AI should handle the easier parts of writing, while the hard part—crafting content worth reading—should remain with the writer. The company also allows publishers to run Pangram on their drafts before publication and to report any errors in the scans. This aligns with broader industry trends of labeling AI-generated content, as seen on social media and music streaming platforms.
Source: techcrunch
