The White House released an executive order on October 2, 2026, officially rebranding artificial intelligence as 'super intelligence.' This move aims to redefine the public and regulatory perception of AI, according to the administration.
The order comes as the White House gathered nearly every major tech CEO, including Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei, to sign an AI safety pledge described by President Donald Trump as 'morally binding.' This pledge is part of a broader effort to establish ethical guidelines for AI development.
The rebranding is part of a larger strategy to position AI as a transformative force, with the administration emphasizing the need for responsible innovation. The executive order also highlights the importance of collaboration between the private sector and government to ensure AI is developed safely and transparently.
"It's not AI anymore, it's 'super intelligence,'" said President Donald Trump during the announcement. The statement reflects the administration's belief that AI has evolved beyond its current capabilities and requires a new framework for governance.
The move follows growing concerns about the ethical and societal implications of AI, particularly in areas such as privacy, bias, and job displacement. The White House argues that the rebranding will help align public understanding with the technology's potential and risks.
The administration did not specify how the new label will affect existing regulations or industry standards, and it remains unclear how this rebranding will impact the development and deployment of AI technologies. The next steps involve further discussions with industry leaders and lawmakers.
Source: techcrunch
