Google's AI Mode, launched in the United States one year ago, has surpassed a billion monthly active users globally, according to the company. The feature has driven a significant increase in search activity, with AI Mode queries more than doubling every quarter since its release. Search’s new AI features are the leading reason for the rise in queries, which have reached an all-time high. AI Mode bridges the gap between traditional search engines and conversational AI, leading to a shift in how users engage with search. People are not only searching more frequently but also asking more complex and personal questions. The company analyzed U.S. usage patterns and found that AI Mode is redefining the scope of what can be searched. More than one in six searches in the U.S. now use voice or images, with image searches growing over 40% month-over-month. The average AI Mode search is triple the length of a traditional Search query. Trends data also show that AI Mode queries related to planning have grown faster than overall AI Mode queries by 80% in the past six months. Brainstorming queries in AI Mode have grown 30% faster than queries overall since launch, with searches starting with 'where to,' 'where should I,' and 'ideas for' showing increased activity. *Source: [googleai](https://blog.google/products-and-platforms/products/search/ai-mode-us-insights/)*