A new wave of wearables is designed to be largely ignored, only requiring attention when their battery is low. These screen-free devices collect health data throughout the day, which users can later review on an app. They are becoming increasingly popular, with models like the Garmin Cirqa, Google Fitbit Air, and Whoop series now available. Apple is also reportedly considering its own version of such a device, according to Bloomberg. The shift reflects a growing desire to reduce the distraction caused by traditional wearables.
Many of these devices are built with minimal displays, focusing instead on core functions like heart rate monitoring and motion tracking. The Whoop band, for example, has been offering screen-free tracking since 2015 but has expanded its target audience to include anyone willing to pay for its $199 annual subscription. This marks a significant departure from its earlier focus on elite athletes. Similarly, the Fitbit Air relies on a subscription model to unlock more detailed insights through AI-driven explanations, which can be purchased for $10 a month. These devices aim to provide value without demanding constant user interaction.
The rise of screen-free wearables is partly driven by the increasing role of AI in health and wellness. Companies like Google and Fitbit use AI to offer more personalized insights, which can be accessed through premium subscriptions. However, this also contributes to the growing demand for low-distraction tech, as users feel overwhelmed by constant notifications and alerts. AI is both a tool for monetization and a factor in the push for more mindful technology use.
Source: wired
