Meta released new features for Threads on September 16, saying it aims to help podcast creators promote their shows, grow their audiences, and engage existing listeners directly on the platform. It is the company's first major update to Threads since it reached 500 million active users in June.
Threads reported no specific benchmark score or price, but the features are designed to enhance user interaction with podcast content. That compares with the earlier focus on increasing discussion around podcasts through better link cards and profile linking.
The new tools are built on Threads' existing platform and target podcast creators looking to expand their reach. Availability begins immediately, initially for all creators on the platform.
"Image Credits:Threads", said the source. The feature also lets podcast hosts directly post transcripts for listeners to read along with the episode, and they can tag featured guests, which displays a card related to that.
The announcement follows X's recent push to encourage creators to post videos, especially podcasts, to earn revenue and grow engagement. The source framed the significance as Threads now being close to X in terms of user base.
Meta did not say how the features will impact revenue or engagement metrics, and the open question is how podcasters will adapt to the new tools. The source noted that Threads will also send reminders to creators when their new episode drops to post on Threads.
Source: techcrunch
